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Portfolio Evaluation Checklist

- [ ] Anything missing? Steps in projects? Details in descriptions?
- [ ] If you have a website, are all pages accounted for?
- [ ] If hosted on a platform, are projects uploaded properly?
- [ ] Is there too much info?
- [ ] Could descriptions be revised for brevity?
- [ ] Places where you include more data than needed? Could anything be cut without losing meaning?
- [ ] Anything you shouldn't include?
- [ ] Have you included references to others' work without citing them? Replace with links.
- [ ] Anything seem extraneous or unprofessional?
- [ ] Is portfolio hosted on the most appropriate platform?
- [ ] Considered options: GitHub, Kaggle, Tableau Public, personal site

Case Study Structure

What to include in a case study:

  1. Introduction — purpose, scenario, real-world relevance (optional: assumptions/theories)
  2. Problems — major problems identified, how you analyzed, supporting facts
  3. Solutions — outline solution + alternatives, pros/cons each
  4. Conclusion — key takeaways, what you learned
  5. Next steps — chosen solution and recommendation; explain why; specify what/who/when

Optional: AI Implementation if relevant.

Interview Questions

Common analyst interview questions:

  • What is your process for cleaning data?
  • What tools do you use for creating data visualizations?
  • How and why do data visualizations enhance the stories data tells?
  • What considerations are top of mind when sharing data stories with non-technical stakeholders?
  • Walk me through a project you're proud of
  • How do you decide which metric to track?
  • Describe a time you found an unexpected insight
  • How do you handle conflicting requests from stakeholders?
  • What's the difference between correlation and causation?
  • Explain p-value to a non-technical PM

Build a portfolio in 4 projects

A solid analyst portfolio needs breadth more than depth:

  1. One messy real-world dataset — show cleaning skill (e.g., NYC 311 complaints)
  2. One business analysis — frame a question, answer with data, give recommendation (e.g., Bellabeat case study)
  3. One dashboard — Tableau Public or Looker Studio (anyone can click around)
  4. One end-to-end project — SQL data pull → Python analysis → visualization → write-up

Host on:

  • GitHub — code and notebooks
  • Personal site (this kind of static site works) — narrative
  • Tableau Public — dashboards
  • Kaggle — notebooks with built-in audience